Understanding Personas in Business
Regardless of which industry our businesses operate within, invariably business owners want to talk about improving their people skills.
I often say to business owners that we don’t do business with other businesses - we do business with people.
Understanding people and cultivating winning relationships is paramount.
In this blog, I want to expand on the different personas that exist within every business. Customers, Employees and Suppliers are all key cohorts of people that we need to build relationships with.
Let’s look at the personas within these three groups.